PLAIN TIGER: Empowering Sustainable Retail
Plain Tiger, established in 2021, stands as a pioneering force in the world of sustainable retail. Founded by co-founders Ollie and Alexandra, the journey commenced as a response to life-altering circumstances, propelling the company into the realms of plant medicine, nutrition, wellness, and mindfulness. This transformative path illuminated the connection to the Earth and deepened the commitment to responsible consumerism.
The mission is unequivocal: to positively impact both people and the planet. At Plain Tiger, the aim is to bridge the gap between forward-thinking retailers and brands that epitomise style, quality, and ethical production. The curated brand portfolio showcases the finest independent sustainable fashion, beauty, and home products from across the globe; each rigorously scrutinised against Plain Tiger's Five Conscious Criteria.
What sets Plain Tiger apart is the unwavering commitment to excellence. Plain Tiger offers an impeccably curated selection of sustainable fashion, beauty, and home decor products, seamlessly blending style with ethics.
Recognised as a top-tier player in the sustainable retail sector, Plain Tiger has garnered accolades for its dedication to quality, ethics, and sustainability. With a global presence spanning the USA, UAE, and South Africa, Plain Tiger stands as a beacon for conscious consumers and visionary retailers alike.
The competitive edge lies in connecting forward-thinking retailers and consumers with an exclusive collection of independent sustainable brands. Plain Tiger simplifies the transition to a more sustainable product offering, ensuring accessibility, effortlessness, and reward.
Committed to a sustainable future, Plain Tiger maintains a climate-positive stance. The strategy encompasses Conscious Criteria, carbon emission reduction, and carbon offsetting through a partnership with Pachama. This compensates for unavoidable emissions and brings social benefits to the communities of the supported projects.
At Plain Tiger, it's at the forefront of positive change, where sustainability isn't just a choice – it's a way of life.
brand director
Brand & Business Strategy | Brand Development & Positioning | Creative & Art Direction | Website Design | B2B & B2C Marketing & Digital Strategy | Multi-Channel Communication & Content Plans | Consumer Insights & Segmentation
With a portfolio of brands from 6 continents - PLAIN TIGER is the 1st & largest dedicated platform for premium sustainable products.
Investment & Sales Presentations
Brand Activations
Through-the-line campaign: Influencer Marketing, Paid Digital, PR, Outdoor Media & Online Shopible Experience.
AMANU Brand Refresh and Digital Transformation
At AMANU, we celebrate the sacred art of creation, craftsmanship, and sustainability. With a deep-rooted connection to the earth and a commitment to empowering artisans, AMANU crafts elegant sandals, bags, jewellery, and belts. Each piece is thoughtfully designed and meticulously handcrafted by skilled artisans in Kenya and South Africa using the highest quality Italian leather and 24k gold-plated brass.
Key Contributions:
Brand Refresh: Led the rebranding initiative, ensuring the new brand image resonated with the company's values and vision. This involved creating a cohesive brand story, visual identity, and tone of voice that reflected AMANU's dedication to craftsmanship and sustainability.
Website Development: Spearheaded the development of the new AMANU website, creating a user-friendly, visually appealing, and informative platform that showcases AMANU's product offerings and brand story. The website was designed to enhance user experience and drive engagement.
Marketing Plans: Developed comprehensive marketing strategies to increase brand visibility and customer engagement. This included creating social content and email marketing initiatives. Emphasised the unique selling points of AMANU products and the artisans' stories behind them.
Impact:
The refreshed brand and new website have significantly enhanced AMANU's market presence, highlighting its unique blend of tradition and contemporary style. The marketing initiatives have successfully driven customer engagement and increased sales, solidifying AMANU's position as a leader in sustainable, handcrafted luxury goods.