TFG REWARDS | WINTER 21 | concept & art direction
FOSCHINI ALL WOMAN | SS20 | CONCEPT & ART DIRECTION
New brand launch | Umuhle
WINTER 20 | concept & art direction
FOSCHINI | WINTER 20 CAMPAIGN PHOTOGRAPHY
Inspired by the women of our country, the South African landscape is used as a backdrop to celebrate this place we call home. Directed and styled with individualism at the heart of each photo, depicting the strength and beauty of each woman.
TFG REWARDS | SPRING 21
summer 19 | concept & art direction
locally made | inspired by our rich local tones
Winter 18 | concept & art direction
FOSCHINI BRAND SONG
With music as our heartbeat, the fashion brand song was born. “Strong as steel, and you better believe it. Everything I do is real, if I can dream it I can be it. I'll fight like a lioness, be my number one fan, it’s who I am. I'm all woman.” Collaborating with Zanele Khambi, local jazz musician, to give Foschini’s Winter 18 fashion campaign a nostalgic node to the '70s.
in store & print
denim TVC | concept & art direction
new accounts drive
AW20 | art direction
LUELLA | PREMIUM FOOTWEAR BRAND
creative concept | art direction | clothing & prop styling
