foschini ALL WOMAN BEAUTY HOUSE BRAND
the all woman brand embracing the tagline "it's not makeup. it's warpaint"
The corporate identity is bold & expressive, targeting the unique all women consumer. The packaging includes foundation, with personalised product names, makeup and limited edition ranges which collaborate with local female creatives.
development of a educational product guide for stores staff
news denim | the birth of a sub-brand
corporate identity & logo design
Store design
Clean white spaces & luminous light invite you into a denim world that says feminine luxury. The opulence of matte marble speaks to a woman’s strength and her beauty while rose gold finishes lead the eye to copper hangers presenting denim designs against the backdrop of bold photography. Femininity & strength are juxtaposed with the use of lace-inspired features and patterned brick walls.
LINGERIE | 360 brand refresh
store experience | packaging | art direction
Applying a layer of luxury and femininity to the in store experience, following through onto packing & product.
FOSCHINI rebrand & Corporate identity
All woman – is the state or condition of being a woman, it talks to womanhood. It connects us through our common beliefs as women, instilling a sense of community. The introduction of the tagline allowed for a more feminine, less ridged logo and corporate identity.
corporate stationary
rhythm | active wear
